Analysis for the European Brewing Industry

Analysis for the European Brewing Industry Political Environment Political environment affects the European companies but as government is stable in Europe, the brewing industries can easily work if they follow a certain approach while keeping the government system in mind. In Europe taxes, duty rates and VAT are higher on products as compared to UK and France, so the companies should consider small and under developed nations where taxes are low. In Europe there was a governmental pressure of eliminating the agricultural subsidies that can lead to a change in the agricultural base. Brewing firms should understand this change and be ready with differential pricing schemes which can complement this change in agriculture. Economic Environment In Europe, most economies have a sustained growth rate of above 8 %. This shows that there is huge scope for industries to grow. European markets were also affected by 9/11 attack which in turn affected the tourism industry and at the same time, global recession also affect the whole Euro pean market. People invest a big part of money for their entertainment and fun. Very least part of their income goes for alcohol consumption as they are becoming more educated about health (The European Brewing Industry, 1999). Socio-cultural Europe had nine out of ten highest median populations in 2005. So health issues were a big concern unlike the youth population of India and China etc. (Demographics of Europe). The younger generation of population had a changed lifestyle and this turn have impacted European markets because of the smoking and poor nutrition habits (Ageing Population and Lifestyle Changes Drive Demand for Orthopaedic Biomaterials in Europe). These kinds of awareness issues will impact the sale of breweries in European market to the younger generation. Most of the retail companies are keeping beer in their stores because of the family shopping is done through retails. Technology The customer interest has changed as they are more attracted with flavoured Beer and w illing to taste new brands. With the help of technology new and more efficient ways are open for the production of beer, assisting in achieving economies of scale (European Brewing Industry, 1999). Legal Alcohol related advertisements have been restricted by European Union Consumption of drinking alcohol has also been affected by strict law of drinking and driving and domestic violence as awareness and different rules have been set up to stop this. W H O has planned to increase tax as well as advertising ban for alcohol products and proposed breathe testing of drivers. It has given this model to EU for implement as physician advice this model is estimated to cost 1.3 billion Euros for implementation. (Institute of Alcohol Studies, 2009). WHO estimated that using by this model disability and premature death could be avoided by 1.4million (Institute of Alcohol Studies, 2009). Environmental EU’s main priority is toward health problems and also concentrating on Climate change and preserving biodiversity (Europa, 2010) 20% of emissions and 20 % of total energy consumption has planned to be reduced by EU by the year 2020 (Europa, 2010). Eco- friendly products which are energy efficient are being put up for promotion by the commission (Europa, 2010).

Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 3

Consumer Behaviour - Essay Example s the organisation has further divided them into categories: companion animals, vegetarianism, animals used for clothing, animal testing, and animals used for entertainment. Their print ads is composed of famous Hollywood stars that are vocal and committed members of the organisation such as Alicia Silverstone, Pamela Anderson, Eva Mendez, Sophie Monk and many others. The print ad used is for the vegetarianism category by Cloris Leachman wearing a gown of violet and green cabbage (www.peta.org 2009). The vegetarianism category is chosen based on several empirical studies included in the essay that was able to establish that health issues and environmental concerns affect consumer behaviour and are important factors for British consumers. A study determined the factors that affect the behaviour of vegetarians by conducting an online survey to respondents located in the United Sates, Canada and United Kingdom. The results showed that majority of the respondents are committed to environmental issues, while some for dietary and health reasons. There are also a few who intends to lose weight (Fox and Ward 2008). Studies showed that consumers have low consumption of meat, even those produced in a responsible way. By conducting the study they were able to determine the relationship between consumer behaviour and personal values. The study specifically determined that consumers who eat or consume less meat or none at all demonstrated values such as: controlled, not risk takers, reflective, and value a good conscience. The study found out that values affects and influences consumer behaviour although the universality of the result is still weak and questionable. Lastly, the study determined that consumers who value taste the most are less concerned with security and safety and they have an open mind on their food options (de Boer, Hoogland, and Boersema 2007). A study also evaluated the effect or appeal of nutritional values added in food products on consumer behaviour.

Casual analysis Essay Example | Topics and Well Written Essays - 1250 words

Casual analysis - Essay Example Other causes are lack of intellectually challenging church teachings, and too much emphasis on prosperity rather than Godliness. Church scholars observe that while many people claim to be Christians, most of them rarely attend church on a regular service. This essay discusses the decline of church attendance by review recent statistics, the reasons for the decline, possible remedies and the future of the church. Church Attendance Statistics Studies on church attendance reveal startling statistics that are only indicative of a drastically declining church attendance. In addition to the documented increasing closure of churches, it is recoded that 2.7 million church attendants become inactive members every year (Gill 46). This translates into the observation that an increasing number of people are leaving the Christian church and entering into the secular world where church has no significance. Olson and Adams (7) notes that beginning 1990 through 2000, the total membership of all Prot estant churches in the United States reduced by approximately 9.5 per cent, meaning that 5 million people stopped going to church during that period (). This decline in church attendance occurred despite the population of the nation rising by 24 percent, that is, 11million people. In 2002, 87 per cent of Americans claimed to be Christians in most studies but only around 40 to 50 per cent of them are regular church goers (Jackson 4). This confirms the assertions of theology scholars that church attendance may be up to a half of the population that claims in polls to be Christians. Reasons for Church Attendance Decline One of the major problems cited by church scholars for the decline church attendance is poor church leadership. Most people are simply unhappy with the way their clergymen and church officials run their churches. Chief among the elements of poor leadership is unacceptable management of funds, morale problems, and lack of a clear vision for the members of the church (Jac kson 25). For instance, if a church runs a building fund for over 20 years, there is a likelihood of the members wondering if the building will ever come into being. Moreover, if the church leaders are unable to follow through a course to its completion, the existing members will develop doubts while potential members will get discouraged from joining the church. Moreover, if a pastor or a prominent church member is caught in improprieties, the members of the church who look up to those as their source of inspiration and motivation lose their trust. In addition, there are high chances that a respected church member will deny being involved in wrongful actions. The fact that it can be proven that they actually went against Christian teachings worsens the case because the congregation wonders how evil people are supposed to lead them in leading straight, Christian lives (Gill 47). Another reason blamed for the decline in church attendance is observation that people are finding churche s to be lacking in intellectual challenges. It is crucial to note that more and more members of the young generation are educated at college and university levels, making them thinking people with expanded capacities of knowledge and curiosity (Wijsen and Schreiter 54). The conception of the young people that they always know more than the person preaching at the pulpit apparently gives them the perception that the